The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your TV screens for evidence. So how can it go about breaking the last taboo and being more representative?
AUSTRALIA - On behalf of the Australian government, McCann has launched 'Care Aware', a campaign to highlight the contributions of 2.6 million people—approximately 10 per cent of the population—who work as unpaid family carers in support of loved ones.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins