Aug 16, 2012

Crowdsourced Beer wins IAB’s Creative Showcase 7.1

SYDNEY – AnalogFolk's campaign for Casella has won the top accolade at IAB (Interactive Advertising Bureau) Australia’s Creative Showcase 7.1 with its 'Perfect Lager Project'.

Aug 9, 2012

Case Study: Subway Singapore sends fans on a hunt ...

SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.

Aug 8, 2012

Standard Chartered campaign promises lasting ...

Standard Chartered Bank has released an interactive campaign to announce the launching of its new securities trading offer, which gives customers free brokerage on buy trades for up to five years.

Aug 3, 2012

'Care Aware' campaign by McCann highlights ...

AUSTRALIA - On behalf of the Australian government, McCann has launched 'Care Aware', a campaign to highlight the contributions of 2.6 million people—approximately 10 per cent of the population—who work as unpaid family carers in support of loved ones.

Aug 2, 2012

Digital happenings this week from Coca-Cola, IBM, ...

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Jul 26, 2012

CASE STUDY: Astro and Malaysia partner up to get ...

MALAYSIA - Broadcaster Astro launched 'Oh My English!', Malaysia’s first educational sitcom to emphasize and promote the learning of spoken English among suburban and rural communities.