Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.
It's time to start building a workforce fit for the world's largest minority, and assistive technology can help.
Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.
A visibly inclusive hiring and ambassador policy helps set the company apart from competitors, even if that is not a deliberate aim.
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