Nov 27, 2018

The inaugural Re.Con series culminates in Malaysia this week

After three successful forums in Bangkok, Manila and Jakarta, Re.Con will wrap up its first series for brand marketers on Thursday in Malaysia

The inaugural Re.Con series culminates in Malaysia this week

Re.Con Malaysia, the final episode of the Re.Con series, is taking place on Thursday, November 29 at the Kuala Lumpur Mandarin Oriental. With an extensive focus on data-driven digital marketing, the half-day conference will explore where Malaysia sits against a global benchmark and identify the challenges and opportunities in the region.

As seen from the first three forums, Re.Con has been a unique opportunity for brand marketers and agency leaders to go deep into region-specific challenges facing each market. The series, which started in Bangkok, keeps data at its core, focusing on how to practically down the silos around content, data and media for brands and agencies. Key learnings will also be drawn from brand case studies demonstrating how successful data-driven strategies drive growth and involve cross-team collaboration.

The final stop for Re.Con in Malaysia will see an insightful morning with sharing from brands including Mondelez, Red Bull, Malaysia Airlines and network with like-minded peers and industry leaders. View the latest agenda here.

Confirmed speakers include:

  • Edmund Lee, Head of Marketing, Allexcel Trading Sdn Bhd | Red Bull
  • Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific
  • Srinivas Gattamneni, CEO, ada
  • Nicole Tan, Country Director Malaysia, Facebook
  • Chow Tuck Mun, The E Guy, Yoodo-Celcom Axiata
  • Raj Sunder, Managing Director Malaysia, Kimberly-Clark
  • Rick Lawrence, Regional Marketing Director, Mondelez
  • Diana Boo, Country Manager for Malaysia and Brunei, iflix
  • Adrian Burton, Head of adaAcquire, ada
  • Peter Pohlschmidt, Head of Digital, Malaysia Airlines
  • Mahesh Neelakantan, Country Director Malaysia, ada

The programme agenda is as follows:


Registration and morning refreshments


Campaign Asia-Pacific’s opening remarks

Welcome to Re.Con Malaysia, the event that brings together the industry’s brightest minds to unlock the potential of data-driven digital marketing


Innovate today or be gone tomorrow

In this opening session, ada’s Chief of Agency looks into the future of digital in Indonesia and beyond. What are his top predictions for how media, content and data will shape brand marketing in the future?


The new digital entrepreneur in Malaysia

Malaysia is entering a new era of digital transformation, with the adoption of new technologies and marketing efficiencies and the endless growth of internet and mobile users. Consumers in this market are sharing content on social at speed, setting new expectations and disrupting traditional media.

This opening keynote explores looks at how Malaysia sits against a global benchmark. What are the key trends with digital and social consumption and behaviours in Malaysia?


Breaking down the silos between content, media and data

As the market in Malaysia matures, media, content and data must merge. Industry collaboration has never been so important and to move into a competitive position, brands need a more holistic approach to their strategy, one that puts data core.

This panel discussions brings three key industries together to uncover how media, content and data will shape their future. How important is it to implement a data-driven digital strategy?

10.40am Morning refreshments and networking
11.00am Mondelez: Personalisation at scale in Southeast Asia

Red Bull: New approaches to data to drive success

Through a disciplined approach to data-driven strategies and managing their agency partnerships differently, Red Bull is finding new ways to drive relevance to consumers and grow market share in Malaysia. The results are just in and their latest campaign has brought Red Bull its highest market share in 12 months.

This brand case study explores how the brand uses data to drive decisions on their creative execution and the results from the success story.


The future of TV

TV is still relevant at providing consumers with great content but with online streaming and new video content sites and platforms emerging, and the increasing popularity of Facebook video, Snap Inc and other social networks and their video capabilities, short-form content and online video are taking market share away from traditional TV.

This fireside chat looks at the future of TV in advertising with one of Southeast Asia’s leading video content platform, Iflix. Is there a place for TV in the future and how can marketers reap the rewards with video advertising?

12.05pm Brand case study: Malaysia Airlines
12.25pm Unleashing the value of consumer data
12.40pm Re.Con Malaysia closing remarks
12.45pm End of event

To learn more about Re.Con Malaysia, visit the event page here.

For more information regarding the event programme, please contact:

Eleanor Hawkins, Senior Conference Producer on

For ticketing information, please contact:

Lucian Mashobe, Delegate Sales Executive on

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