The first of the Re.Con series lands in Thailand on 13 November at Sofitel Bangkok Sukhumvit. With a focus on the maturation of the Thai market, emerging trends in digital consumption and brand case studies from Carlsberg and Mars, Re.Con Thailand attendees can look forward to an engaging and highly relevant half-day forum on the latest challenges and developments facing digital marketers in Thailand.
In partnership with ada, Campaign Asia-Pacific is delighted to announce the confirmed speaker lineup and agenda.
Confirmed speakers include:
- Padon Jeffrey Chirasanti, Senior Vice President -- Digital Commerce, FWD Life Insurance PCL
- Chaliya Suchato, Marketing Director Thailand, Mars
- Michael Kost, Head of Global Media, Agoda
- Charles Kutner, CMO, Boncafe
- Kabir Saluja, Managing Director, Carlsberg Group Thailand
- Jeffrey Seah, Partner, Mettle & Salt Partners
- April Srivikorn, Head of Industry - Banking/Financial Services, Tech/Telco, Conglomerates, Google Thailand
- Kimmy Suraphongchai, Country Manager, Iflix
- Apichaya Taechamahapun, Head of Channel Sales, Google Thailand
- Adrian Burton, Head of adaAcquire, ada
- Srinivas Gattamneni, CEO, ada
- Anurag Gupta, Chief of Agency and COO, ada
- Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific
Through panel discussions and speaker sessions, Re.Con Thailand will explore where Thailand sits against a global benchmark and be a critical time for networking and skill-building with peers and industry leaders. The current agenda is as follows:
|8.30am||Registration and morning refreshments|
Campaign Asia-Pacific's opening remarks
Welcome to Re.Con Thailand, the event that brings together the industry's brightest minds to unlock the potential of data-driven digital marketing.
Speakers: Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific
Innovate today or be gone tomorrow
In this opening session, ada and Mettle & Salt Partners look into the future of digital in Thailand and beyond. What are their top predictions for how media, content and data will shape brand marketing in the future?
Speakers: Anurag Gupta, Chief of Agency and COO, ada; Jeffrey Seah, Partner, Mettle & Salt Partners
The new digital consumer in Thailand
Thailand is entering a new era of digital transformation, with the adoption of new technologies and marketing efficiencies and the endless growth of internet and mobile users. Consumers in this market are sharing content on social at speed, setting new expectations and disrupting traditional media.
This opening keynote explores looks at how Thailand sits against a global benchmark. What are the key trends with digital consumption and behaviours in Thailand?
Speakers: April Srivikorn, Head of Industry - Banking/Financial Services, Tech/Telco, Conglomerates, Google Thailand
Panel: Breaking down the silos between content, media and data
As the market in Thailand matures, media, content and data must merge. Industry collaboration has never been so important and to move into a competitive position, brands need a more holistic approach to their strategy, one that puts data core. This panel discussions brings three key industries together to uncover how media, content and data will shape the future. How important is it to implement a data-driven digital strategy?
Panelists: Charles Kutner, CMO, Boncafe; Padon Jeffrey Chirasanti, Senior Vice President -- Digital Commerce, FWD Insurance; Michael Kost, Head of Global Media, Agoda; Apichaya Taechamahapun, Head of Channel Sales, Google Thailand; Srinivas Gattamneni, CEO, adaModerator: Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific
|10.45am||Morning refreshments break and networking|
Mars: Personalisation at scale in Thailand
The biggest barriers to the adoption of a robust data and personalisation strategy, are scale and reach. How do you personalise messages on mass and ensure you’re reaching the right people? This Mars case study looks at one of their key digital campaigns in Southeast Asia and why it was a great success.
Speaker: Chaliya Suchata, Marketing Director Thailand, Mars
Carlsberg: From data to insights
Gleaning insights from data so you can provide personalised messages to the right audience at scale, is a real challenge. Marketers today are expected to analyse, validate, continuously learn and adapt to the velocity of change in digital marketing.
This brand case study from Carlsberg Group, looks at how they’ve turned data into real actionable insight and the results of a recent campaign.
Speaker: Kabir Saluja, Managing Director, Carlsberg Group Thailand
The future of TV
TV is still relevant at providing consumers with great content but with online streaming and new video content sites and platforms emerging, and the increasing popularity of Facebook video, Snap Inc and other social networks and their video capabilities, short-form content and online video are taking market share away from traditional TV.
This fireside chat looks at the future of TV in advertising with Southeast Asia’s leading video content platform, Iflix. Is there a place for TV in the future and how can marketers reap the rewards with video advertising?
Speakers: Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific; Kimmy Suraphongchai, Country Manager, Iflix
Unleashing the value of consumer data
Today, consumers demand hyper-personalisation in their everyday life, and this includes when being served ads. To get it right, brands must go beyond demographics and look into physiographic profiling, unleashing a deep and rich profile analysis of their desired target market. And that’s just the beginning. This can be mixed into pivotal parts of a consumer’s day-in-the-life to drive better propensity of buying. This closing keynote demonstrates how brands can get the most out their customer data.
Speaker: Adrian Burton, Head of adaAcquire, ada
|12.25pm||Re.Con Thailand closing remarks|
|12.30pm||End of event|
For more information on Re.Con Thailand or to apply for a free pass to attend, please visit the event website here.
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