recon
Cooking with data
Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.
The inaugural Re.Con series culminates in Malaysia this week
After three successful forums in Bangkok, Manila and Jakarta, Re.Con will wrap up its first series for brand marketers on Thursday in Malaysia
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Data ownership critical to successful digital marketing
Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.
Indonesia's top brand marketers dive into all things digital and data
Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape
Announcing the Re.Con Thailand speaker lineup
Speakers from Agoda, Google, Carlsberg, FWD and more tackle the issues facing regional digital marketers in Thailand
Using data to drive human engagement in Thailand
Understanding customer preferences requires in-depth first- and third-party data to build detailed customer profiles, an investment which can drive returns.
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