Faaez Samadi
Nov 21, 2018

Data ownership critical to successful digital marketing

Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.

Panellists at Re:Con Thailand

If data is the new oil, you can only get ahead if you own the rig. That was the over-riding sentiment from panellists speaking at the inaugural ReCon Thailand.

Debating the challenges of connecting data, creative and media at the event, held by Campaign in partnership with Ada, panellists said too many brands in Asia continue to operate in silos, which makes getting hold of data unnecessarily difficult.

“Silos inside organisations...

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