Nov 19, 2018

Indonesia's top brand marketers dive into all things digital and data

Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape

Indonesia's top brand marketers dive into all things digital and data

Heading into its third iteration, Re.Con comes to Indonesia on 22 November and will be a critical time for the region’s top brand marketers to unpack key issues and challenges facing the Indonesian digital marketing landscape.

How can brands use data intelligently to build brand loyalty? What types of marketing decisions lead to better engagement? These questions and more will be covered at Re.Con Indonesia where speakers from Mondelez, HOOQ, iflix, DBS, Kraft Heinz, and Johnson & Johnson will share insightful learnings from recent case studies and marketing campaigns.

The confirmed Re.Con Indonesia speakers include:

  • Adrian Burton, Head of adaAcquire, ada
  • Dhiren Amin, Head of Marketing SEA, The Kraft Heinz Company
  • Jayant Bhargava, Vice CEO, Kompas Gramedia
  • Kirill Mankovski, Chief Enterprise Officer, XL Axiata
  • Lakish Hatalkar, President Director, One J&J Indonesia
  • Leonardo Koesmanto, ED & Head of Digital, DBS
  • Jason Monteiro, Country Director, iflix
  • Maika Randini, CMO, FWD Insurance
  • Peter Bithos, CEO, HOOQ
  • Robert Sawatzky, Head of Content, Campaign Asia-Pacific
  • Srinivas Gattamneni, CEO, ada
  • Sachin Prasad, Country Head, Mondelez

The Re.Con Indonesia agenda is as follows:


Registration and morning refreshments


Campaign Asia-Pacific’s opening remarks

Welcome to Re.Con Indonesia, the event that brings together the industry’s brightest minds to unlock the potential of data-driven digital marketing


Robert Sawatzky, Head of Content, Campaign Asia-Pacific

Innovate today or be gone tomorrow

In this opening session, ada’s Chief of Agency looks into the future of digital in Indonesia and beyond. What are his top predictions for how media, content and data will shape brand marketing in the future?


Srinivas Gattamneni, CEO, ada

The digital consumer in Indonesia

Indonesia is entering a new era of digital transformation, with the adoption of new technologies and marketing efficiencies and the endless growth of internet and mobile users. Consumers in this market are sharing content on social at speed, setting new expectations and disrupting traditional media.

This opening keynote explores looks at how Indonesia sits against a global benchmark. What are the key trends with digital and social consumption and behaviours in Indonesia?


Breaking down the silos between content, media and data

As the market in Indonesia matures, media, content and data must merge. Industry collaboration has never been so important and to move into a competitive position, brands need a more holistic approach to their strategy, one that puts data core.

This panel discussions brings three key industries together to uncover how media, content and data will shape their future. How important is it to implement a data-driven digital strategy?


Morning refreshments break and networking


How J&J drive successful insight-driven campaigns to inspire and increase ROI


Lakish Hatalkar, President Director, One Johnson & Johnson
11.15am Brand case study: Kraft

The future of TV

TV is still relevant at providing consumers with great content but with online streaming and new video content sites and platforms emerging, and the increasing popularity of Facebook video, Snap Inc and other social networks and their video capabilities, short-form content and online video are taking market share away from traditional TV.

This panel looks at the future of TV in advertising with two of Southeast Asia’s leading video content platforms, Iflix and HOOQ. Is there a place for TV in the future and how can marketers reap the rewards with video advertising?


Brand case study: Mondelez


Unleashing he value of consumer data

Today, consumers demand hyper-personalisation in their everyday life, and this includes when being served ads. To get it right, brands must go beyond demographics and look into physiographic profiling, unleashing a deep and rich profile analysis of their desired target market. And that’s just the beginning.

This can be mixed into pivotal parts of a consumer’s day-in-the-life to drive better propensity of buying. This closing keynote demonstrates how brands can get the most out their customer data.


Adrian Burton, Head of adaAcquire, ada

Re.Con Indonesia closing remarks

12.40pm End of event

Download the Re.Con Indonesia agenda here. To learn more about Re.Con Indonesia or to apply for a complimentary pass to attend, please visit the event website here.

For more information regarding event programme, please contact:

Eleanor Hawkins, Senior Conference Producer

[email protected]

For registration information, please contact:

Lucian Mashobe, Delegate Sales Executive

[email protected]

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