Faaez Samadi
Nov 7, 2017

The Hoffman Agency opens in Indonesia

New Jakarta office the PR firm’s seventh in Asia-Pacific.

The Hoffman Agensi Indonesia team with founder Lou Hoffman (centre)

The Hoffman Agency has opened its Indonesia practice with a new office in Jakarta.

Previously Hoffman worked with Jakarta-based communications firm Qycomms. That firm's principal, Cici Utari, now becomes head of Hoffman Agensi Indonesia.

“There’s a connection with Cici that’s tough to quantify,” said Caroline Hsu, APAC managing director at Hoffman. “Both agencies share plenty of common ground, not the least being a client-centric mentality. A Hoffman-branded office in Indonesia was really...

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