The traditional pitch process is notorious for putting huge strain on agency resources with little guarantee of a business win. Increasingly driven by procurement, pitches generally involve initial briefs, preliminary responses, more detailed briefs, finally followed by comprehensive pitch selections. To agencies, it’s a necessary evil in order to win work. For clients, sadly, it all too often seems to be a way to collect ideas cheaply, to test the water for competition, to keep rostered agencies on...
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