Madeleine Ross

Apr 24, 2014

Technology can take the pain out of pitching

As costly traditional pitches offer no guarantee of success, some agencies are trying alternative approaches to get clients’ attention.

Mar 12, 2014

Acquisitions turn sour when cultures collide

With many agency groups growing by acquisition rather than organically, what is the best way of making sure they succeed?

Dec 2, 2013

Branded content: That’s entertainment

Branded content is diversifying, driven by the realisation that consumers are willing to interact in return for a worthwhile experience.