Faaez Samadi
Oct 12, 2018

Techies and marketers now speaking the same language: Expedia CMO

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

The knowledge gap around data for today’s marketers remains an issue, but it’s not as big as some suggest, according to Expedia CMO Aaron Price.

Speaking to Campaign Asia-Pacific in Singapore, Price says everyone knows harnessing the power of data in today’s marketing world is critical. But given how quickly the industry has moved in the past few years, particularly in the digital sphere, marketers aren’t doing as badly as many think.

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