Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.
JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.
JAKARTA - Sara Lee Indonesia has handed over creative duties for the brands She, Sanex and Brylcream to Advantage without a pitch. The brands were previously with Ogilvy Indonesia.
JAKARTA - PT Sewu Segar Nusantara, the marketing and distribution company behind leading fresh fruit brand Sunpride, has appointed Advantage Advertising to its creative and media duties in Indonesia.
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