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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
Techies and marketers now speaking the same language: Expedia CMO
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
Advantage Indonesia wins Sosro’s Country Choice
JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.
Indosat tipped to have appointed JWT, Macs909
JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.
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