Angelia Seetoh
Dec 14, 2010

Indosat tipped to have appointed JWT, Macs909

JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.

Indosat is believed to have awarded its creative business to JWT and MACS909 in Indonesia
Indosat is believed to have awarded its creative business to JWT and MACS909 in Indonesia

Telco giant Indosat's creative business is tipped to be going to JWT and Indonesian agency Macs909, following a pitch that also included Ogilvy and Bates.

The incumbent of eight years, DDB, had withdrawn from the pitch.

After the first round, four agencies were shortlisted – Dentsu, JWT, Macs909 and Advantage - before the telco decided on JWT and Macs909. It is not yet known how the creative business will be split between the two agencies.

It is believed that the media pitch is still pending.

Indosat is Indonesia’s second telco operator, and in 2008, its media and creative was worth US$15 million.

Related Articles

Just Published

2 days ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

2 days ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

2 days ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

3 days ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch