As a company CSR initiative, TBWA staff is growing moustaches in support of prostate cancer research in Singapore.
A microsite Mosmakeadifference.com and Facebook page was launched to spread word of the fund-raising effort.
The site consists of the agency's team who have committed to the fund-raising effort, with more being added everyday. Even the women have come forward to participate and planned activities where they go for group lunches in public wearing their fake moustaches to spread the word.
All proceeds go to the SingHealth Prostate Cancer Research Fund at the end of the month.
Project Moustaches Make A Difference
Creative agencyTBWA Singapore
Creative directors Gary Steele, Hagan de Villiers
Art director Reginald Ocampo, Danny Teo
Copywriters James Holman, Martin Loh
Camera Melvin James
Illustrators Reginald Ocampo, Roger Tan, Sayed Ismail
Production managers Sally Sim, Allen Pattiselanno
Project manager Jaclyn Lee
Chief operating instigator Alrick Dorett
Interactive group head Danny Teo
Senior interactive developers Tony Chew, Sean Tan
Exposure Online, outdoor