“China is a land full of opportunities, Violet and I have held senior positions in big 4A agencies,” said Chang. “We still have passion for the advertising industry, and have extensive experiences in the China market and we still have the energy to branch out on our own.”
“The China market is very different from anywhere else. No matter what our past experience, we need to start afresh as the rule of the game is different,” said Wang. “We believe there are a few mainland Chinese brands with the potential to grow into global brands, for example, Lenovo, Tsingtao Beer, Haier, Mengniu. Our vision is to help more Chinese brands go global.”
Wang said the future of advertising belongs to either to the biggest 4A agencies or to those compact but efficient boutique agencies. “We don’t want to become a big agency, rather we prefer to be as sharp and strong.”
The agency will begin life with a dozen core staff.
“The China market is very different from anywhere else. No matter what our past experience, we need to start afresh as the rule of the game is different,” said Wang. “We believe there are a few mainland Chinese brands with the potential to grow into global brands, for example, Lenovo, Tsingtao Beer, Haier, Mengniu. Our vision is to help more Chinese brands go global.”
Wang said the future of advertising belongs to either to the biggest 4A agencies or to those compact but efficient boutique agencies. “We don’t want to become a big agency, rather we prefer to be as sharp and strong.”
The agency will begin life with a dozen core staff.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)