Staff Reporters
Mar 20, 2014

Tainted milk leaves a bad taste for NZ

BRAND HEALTH CHECK: Contamination scandals are affecting not only Fonterra, but the New Zealand brand itself, which relies on its image of pure untrammeled beauty for tourism and trade.

Got milk: But is it safe to drink?

Fonterra is in a unique position as not only the purveyor of consumer-facing brands but also a major supplier of raw ingredients. So while it’s not in the direct line of public fury, it is subject to the anger of major trade customers.

In August, Danone found that batches of whey protein concentrate supplied by Fonterra had been contaminated by clostridium bacteria.

The scandal cost baby formula manufacturer Dumex US$275...

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