Minnie Wang
Jan 14, 2021

Sustainability bonds become fashionable among fashion brands

Adrian Cheng's K11 mall joins Chanel and Burberry in issuing a sustainability-linked bond, which commits the company to a renewable-energy goal.

Artist rendering of K11 Atelier King's Road in Hong Kong
Artist rendering of K11 Atelier King's Road in Hong Kong

Hong Kong property developer New World Development (NWD), owner of the K11 properties, became the first real estate developer in the world to sell a US dollar-based sustainability-linked bond (SLB) last Friday. 

In doing so the company raised US$200 million and also committed itself to achieving 100% renewable energy for its Greater Bay Area rental properties in the coming five years. So, K11 in the future will be using more solar panels and wind turbines to generate power. The move will also benefit those fashion brands that commit to sustainability in their operation and help fashion brands to achieve their renewable energy mission in the stores. 

NWD has maintained a 5-star rating (the highest) on the Global Real Estate Sustainability Benchmark (GRESB) in 2019 and 2020. “Businesses must take timely action to combat climate change," CEO Adrian Cheng said.

Green branding is nothing new, but cooperation between brands and developers is on the rise because fashion brands are the most prominent tenants of these shopping malls, and fashion brands appear to value sustainability more than ever before. They are looking for greener venues to set up their stores.

The action is connected to the industry being labeled as the second-most polluting industry by the UN Conference on Trade and Development (UNCTAD) in 2019. Within a year, global fashion brands rushed into the fashion of issuing fashionable and greener bonds. 

Chanel announced in September 2020 that it raised €600 million via an SLB, the first-ever among fashion brands. Thus, Chanel needs to use 100% renewable electricity by 2025 in all its shops, which pushes it to look for venues with high tech and renewable energy missions to help achieve the goal.

Its UK rival Burberry announced its own SLB the same month, and is aiming at a goal to produce climate-neutrality by 2022. 

In an era of pandemic and financial troubles, ESG (environmental, sustainability and governance) commitments injected not only greener energy but real money into the fashion industry. Ferragamo got a €250 million sustainability loan for its ESG targets in June 2020. Moncler got a €400 million loan commitment in July 2020. And Prada signed a contract with Credit Agricole for a sustainability loan in November 2019.

Related Articles

Just Published

15 hours ago

Instagram: ‘Romanticising the idea of suicide’

On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.

15 hours ago

Hold the applause: Is award-winning purpose work ...

Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.

15 hours ago

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

15 hours ago

D&AD names Jo Jackson as chief executive

Publicis' Natalie Lam is also named to the advisory board.