k11
For crisis management, bring in the dancing robots
A crew of 11 waltzing robots spraying sanitizer, plus exemplary use of sensible crisis-management principles like transparency, helped Hong Kong shopping destination K11 Musea bring visitors back after a Covid outbreak.
Sustainability bonds become fashionable among fashion brands
Adrian Cheng's K11 mall joins Chanel and Burberry in issuing a sustainability-linked bond, which commits the company to a renewable-energy goal.
Smart mirrors to multiply in China; Tencent and C Ventures among investors
Smart mirrors are set to spread as a vehicle for brands to reach consumers in malls and hotels, thanks to a deal involving Fiture, Tencent and C Ventures.
CASE STUDY: Shopping mall K11 taps AR to draw customers in HK
Hong Kong-based shopping mall K11 has combined Facebook, user generated content and mobile augmented reality (AR) to draw customers and enhance the brand experience during the peak Christmas retail period.
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