Olivia Parker
Apr 23, 2019

Stigma? Amgits! Edelman team's mental-health campaign wins PRHK competition

A smart idea to help people realise that they treat mental health differently to physical health in Hong Kong will see the winning team from Edelman travel to the Cannes Lions this year.

Winners Darryl So and Erica Stein from Edelman, centre, with judges, from left: Wu Shih-Chia, Carol Liang, Rachel Catanach, Kiri Sinclair, Olivia Parker and Angela Hui

The winners of the PRHK Young Lions competition this year are Erica Stein, senior executive at Edelman, and Darryl Soh, digital and creative manager at Edelman Digital, for their creative 'Flip The Script' campaign aiming to reduce stigma around mental health in Hong Kong. 

Stein and Soh were chosen as the winners from a shortlist of four teams, who gave 10-minute presentations on Thursday to a board of six judges including myself, representing Campaign...

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