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A smart idea to help people realise that they treat mental health differently to physical health in Hong Kong will see the winning team from Edelman travel to the Cannes Lions this year.
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Accenture Song is the incumbent on the account.
WPP media arm to change name as part of ongoing restructure.
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.