Baidu, AAMI, HP Lubricants, Tiger Beer, Intel and Toyota are among the brands whose work is on the just-released shortlist for the Innovation category at Spikes Asia, taking place next week in Singapore.
Agencies on the shortlist of 10 entries include TBWA Hakuhodo, Ogilvy, Marcel, Dentsu X, AOI Pro, DDB, Leo Burnett, Mcgarrybowen and Dentsu. Australia, China, India, Japan, New Zealand, Singapore and Thailand are represented on the list.
The companies behind the shortlisted entries will present their work to live judging panel led by jury president Bessie Lee, founder and CEO of Withinlink China, on Wednesday in a session open to Spikes delegates.
Innovation shortlist
| Title | Client | Product | Entrant Company | Entrant Country | Idea Creation | Production | Media | PR | Additional |
| A01 (Innovative Technology) | |||||||||
| COGY WHEELCHAIR | TESS CO., LTD. | COGY | TBWA\HAKUHODO Tokyo | JAPAN | TBWA\HAKUHODO Tokyo / TESS Sendai / TOHOKU UNIVERSITY Sendai | GEEK PICTURES Tokyo | TBWA\HAKUHODO Tokyo | TBWA\HAKUHODO Tokyo | |
| KNOW YOU AGAIN | N/A | BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE | BAIDU Beijing | CHINA | BAIDU Beijing | BAIDU Beijing | BAIDU Beijing | BAIDU Beijing | |
| A02 (Applied Innovation) | |||||||||
| AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRALIA Melbourne | AUSTRALIA | OGILVY AUSTRALIA Melbourne | OGILVY AUSTRALIA Melbourne | OGILVY PUBLIC RELATIONS Melbourne | ||
| AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | HEINEKEN ASIA PACIFIC Singapore | SINGAPORE | MARCEL SYDNEY | GOODOIL FILMS Sydney / HECKLER Sydney / SQUEAK E CLEAN PRODUCTIONS Los Angeles | CURIOUS FEW / FLORA&FAUNAVISIONS Berlin / SPARK FOUNDRY New York / STARCOM / STARCOM London | BRAYA New York / EDELMAN SINGAPORE / MSL HONG KONG Kwun Tong / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore / SCHRODER+SCHOMBS PR Berlin | GRAVIKY LABS Bangalore |
| THE LIFE-SAVING FURNITURE | ELIDE FIRE BALL PRO CO., LTD. | FIRE EXTINGUISHER | DENTSU X Bangkok | THAILAND | DENTSU X Bangkok | DENTSU X Bangkok | |||
| CYBER TELEPORTATION TOKYO | NTT | CYBER TELEPORTATION TOKYO | NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka | JAPAN | AOI PRO. Tokyo / NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka | AOI PRO. Tokyo / ICEMAN FILMS Tokyo / INS STUDIO Tokyo / MIURA NEW ROOM Tokyo / NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka | INTERNET2 Washington, D. C. | ||
| THE BREAST CANCER SCREENINGS | SKY TELEVISION NEW ZEALAND | RIALTO CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | MANGO Auckland | ASCENDANT DX Springdale / NEW ZEALAND BREAST CANCER FOUNDATION / RIALTO CHANNEL Auckland | ||
| ROADS THAT HONK | HPCL | HP LUBRICANTS | HINDUSTAN PETROLEUM CORPORATION LTD Mumbai | INDIA | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | |
| SOUND IN SILENCE | INTEL | HYPER-SENSE MUSIC SHIRT | mcgarrybowen Shanghai | CHINA | mcgarrybowen Shanghai | mcgarrybowen Shanghai | |||
| A04 (Early-stage Technology) | |||||||||
| SMILE LOCK OUTLET | TOYOTA | TOYOTA I-ROAD | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo | DENTSU LIVE INC. Tokyo / HYT-DESIGN Tokyo / INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo / JIGOWATTS Kanagawa | DENTSU INC. Tokyo | OMNIBUS JAPAN INC. Tokyo | |
Overall this year, Spikes received 4,301 entries from 22 countries across its 20 award categories: Creative Effectiveness (19), Design (350), Digital (407), Digital Craft (131), Direct (291), Entertainment (126), Film (379), Film Craft (441), Healthcare (188), Innovation (32), Integrated (43), Media (333), Mobile (173), Music (56), Outdoor (293), PR (264), Print & Outdoor Craft (177), Print & Publishing (148), Promo & Activation (346) and Radio (104).
“Obviously the one-year break taken by Publicis make year-on-year comparisons difficult, but it’s true that in every Festival year there will be growth and decline in individual categories to reflect what’s going on in the industry," said Terry Savage, chairman of Cannes Lions and Spikes Asia. "It’s interesting to note that this year we saw a 10 percent increase in entries from independent agencies along with a 49 percent increase in entries into the Film Craft category.”
The winners will be revealed during the Spikes Asia Awards Ceremony in the MasterCard Theatre in the Marina Bay Sands on Friday 29 September.
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