innovation
Mediabrands Australia launches sweeping process automation program
Automation seeks to eliminate repetitive menial tasks like loadings, TV campaign tracking and post analysis to drive more efficiency across network.
Agencies' innovation fervour tempered in 2021
AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.
VaynerMedia hires first chief innovation officer
Adyen vet Eric Jacobs will report to CEO Gary Vaynerchuk, who pledged to hire more BIPOC candidates by June.
Neglecting the future is not an option
Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
WhiteGrey, Mindshare win innovation grand prix from Warc
APAC work from Australia, China, India and New Zealand accounted for six of the 10 total prizes in the 2020 Warc Awards for Effective Innovation. The Brand Agency's 'Hungry Puffs' campaign won a gold and a special award.
Geometry names Roy Armale first global innovation chief
Armale will help the agency better implement its use of technology and tools around the world.
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