Staff Reporters
Sep 22, 2017

Spikes Asia 2017: Innovation shortlist

The shortlisted entrants will present their work on the opening day of next week's festival.

Spikes Asia 2017: Innovation shortlist

Baidu, AAMI, HP Lubricants, Tiger Beer, Intel and Toyota are among the brands whose work is on the just-released shortlist for the Innovation category at Spikes Asia, taking place next week in Singapore.

Agencies on the shortlist of 10 entries include TBWA Hakuhodo, Ogilvy, Marcel, Dentsu X, AOI Pro, DDB, Leo Burnett, Mcgarrybowen and Dentsu. Australia, China, India, Japan, New Zealand, Singapore and Thailand are represented on the list. 

The companies behind the shortlisted entries will present their work to live judging panel led by jury president Bessie Lee, founder and CEO of Withinlink China, on Wednesday in a session open to Spikes delegates.

Innovation shortlist

Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional
A01 (Innovative Technology)
COGY WHEELCHAIR TESS CO., LTD. COGY TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TESS Sendai / TOHOKU UNIVERSITY Sendai GEEK PICTURES Tokyo TBWA\HAKUHODO Tokyo TBWA\HAKUHODO Tokyo  
KNOW YOU AGAIN N/A BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE BAIDU Beijing CHINA BAIDU Beijing BAIDU Beijing BAIDU Beijing BAIDU Beijing  
A02 (Applied Innovation)
AAMI SMARTPLATES SUNCORP AAMI INSURANCE OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne OGILVY AUSTRALIA Melbourne   OGILVY PUBLIC RELATIONS Melbourne  
AIR-INK HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER HEINEKEN ASIA PACIFIC Singapore SINGAPORE MARCEL SYDNEY  GOODOIL FILMS Sydney / HECKLER Sydney / SQUEAK E CLEAN PRODUCTIONS Los Angeles CURIOUS FEW  / FLORA&FAUNAVISIONS Berlin / SPARK FOUNDRY New York / STARCOM  / STARCOM London BRAYA New York / EDELMAN SINGAPORE  / MSL HONG KONG Kwun Tong / OGILVY PUBLIC RELATIONS WORLDWIDE Singapore / SCHRODER+SCHOMBS PR Berlin GRAVIKY LABS Bangalore
THE LIFE-SAVING FURNITURE ELIDE FIRE BALL PRO CO., LTD. FIRE EXTINGUISHER DENTSU X Bangkok THAILAND DENTSU X Bangkok   DENTSU X Bangkok    
CYBER TELEPORTATION TOKYO NTT CYBER TELEPORTATION TOKYO NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka JAPAN AOI PRO. Tokyo / NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka AOI PRO. Tokyo / ICEMAN FILMS Tokyo / INS STUDIO Tokyo / MIURA NEW ROOM Tokyo / NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka     INTERNET2 Washington, D. C.
THE BREAST CANCER SCREENINGS SKY TELEVISION NEW ZEALAND RIALTO CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland     MANGO Auckland ASCENDANT DX Springdale / NEW ZEALAND BREAST CANCER FOUNDATION  / RIALTO CHANNEL Auckland
ROADS THAT HONK HPCL HP LUBRICANTS HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai  
SOUND IN SILENCE INTEL HYPER-SENSE MUSIC SHIRT mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai mcgarrybowen Shanghai      
A04 (Early-stage Technology)
SMILE LOCK OUTLET TOYOTA TOYOTA I-ROAD DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU LIVE INC. Tokyo / HYT-DESIGN Tokyo / INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo / JIGOWATTS Kanagawa DENTSU INC. Tokyo OMNIBUS JAPAN INC. Tokyo

Overall this year, Spikes received 4,301 entries from 22 countries across its 20 award categories: Creative Effectiveness (19), Design (350), Digital (407), Digital Craft (131), Direct (291), Entertainment (126), Film (379), Film Craft (441), Healthcare (188), Innovation (32), Integrated (43), Media (333), Mobile (173), Music (56), Outdoor (293), PR (264), Print & Outdoor Craft (177), Print & Publishing (148), Promo & Activation (346) and Radio (104).

“Obviously the one-year break taken by Publicis make year-on-year comparisons difficult, but it’s true that in every Festival year there will be growth and decline in individual categories to reflect what’s going on in the industry," said Terry Savage, chairman of Cannes Lions and Spikes Asia. "It’s interesting to note that this year we saw a 10 percent increase in entries from independent agencies along with a 49 percent increase in entries into the Film Craft category.”

The winners will be revealed during the Spikes Asia Awards Ceremony in the MasterCard Theatre in the Marina Bay Sands on Friday 29 September.