Staff Reporters
Aug 17, 2012

SPH iink Awards 2012 winners revealed

SINGAPORE – BBH Asia Pacific and PHD Singapore have been crowned creative and media agencies of the year at the SPH iink Awards 2012, with both agencies also behind the winning Grand Prix work.

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Best of OOH Winner

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Best Use of Digital Winner

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Print Campaign English Silver

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Print Classified Recruitment Notice Gold

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Print Classififed Recruitment Notice Bronze

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Print Creative Media Buy Gold

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Print Single Campaign Chinese Bronze

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Print Single English Bronze

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Print Single English Gold

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Print Single English Gold

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SPH IS ON Silver

The SPH iink Awards 2012 Grand Prix prize was awarded for the “Essentials” campaign created for insurer NTUC Income, which equated life insurance with essentials like rice, bread and milk.

The campaign, developed by BBH Asia Pacific, aimed to reframe insurance as an affordable and accessible option for the general public in Singapore. PHD Singapore was the media agency involved in the campaign.

BBH Asia Pacific will be awarded US$6400 (SG$8000) for claiming the Grand Prix prize, with the winning advertisers in each catergory awarded a free full-page advertising space in either the Straits Times or Lianhe Zaobao.

Organised by Singapore Press Holdings (SPH) the iink Awards was originally launched to celebrate the best print advertisements, but it now also covers advertisements in the whole spectrum of SPH media platforms—digital, radio and out-of-home. (The extra "i" in "iink" is meant to reflect the interactive media.)

Leslie Fong, senior executive vice-president marketing division at SPH, said, "Even though the bar gets raised higher each year, we continue to be amazed by the originality and ideas we find in the entries."

Around 300 industry figures attended the event, which was held at Avalon in Singapore.

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