Gideon Spanier
Jul 10, 2018

Sorrell on MediaMonks buy: "We need to be in India and probably Japan"

In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.

The former WPP chief executive has stunned the ad industry by returning to the fray and agreeing to buy Dutch content business MediaMonks just three months after leaving his old job.

Sorrell said he has been listening to marketers such as Keith Weed at Unilever, Marc Pritchard at Procter Gamble and Andrew Clarke at Mars and he believes S4 Capital’s focus on content, data and technology and a more agile, flexible approach is really...

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