Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'.
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
'Continued client caution' hits Q3 results.
Results also reveal around 500 job cuts.
AI will be used to deliver select highlights from live broadcasts to consumers.
After close to five years with the agency, APAC chief executive Michel de Rijk has resigned. MediaMonks's co-founder Ignacio Liaudat and MightyHive's managing director Kenny Griffiths will lead S4 in APAC in the interim as the company searches for a replacement.
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