A source close to the pitch indicated that the company was looking for “a new flavour” to the current theme of its campaign, which emphasises the human element of the services provided by large corporations.
A subsidiary of Korean chaebol SK Group, SK Telecom has been aligned with TBWA for almost 10 years.
The outcome of the pitch is expected to be announced in the latter part of next week.
A subsidiary of Korean chaebol SK Group, SK Telecom has been aligned with TBWA for almost 10 years.
The outcome of the pitch is expected to be announced in the latter part of next week.
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