SIA scores on events and experience: Jack Morton

Brands that scored high in delivering proof to their promises through the experiences they create gain 25% more loyalty and a 200% higher net promoter score on the Experience Brand Index.

Singapore Airlines SIA is the top-rated brand when it comes to delivering events and experiences to Chinese consumers, according to Jack Morton’s first global Experience Brand Index.

Royal Caribbean, which is ranked the best brand for events and experience by US consumers, emerges top on the employees’ touchpoint for Chinese consumers, while Starbucks is deemed to offer the best in-store experience.

The survey was carried out late spring this year with 6,000...

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