tmall

Aug 24, 2022

H&M returns to Tmall but it’s far from business as usual

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

Jul 26, 2022

Alibaba to shut down Tmall in Hong Kong

Sources tell Campaign the reasons for the retreat have nothing to do with performance or competition from HKTVMall, but is instead part of the company's consolidating business strategy.

Jan 13, 2022

Tmall urges city dwellers to outfit themselves for the slopes

A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.

Nov 11, 2021

Constancy and change: How the 11.11 global shopping festival is evolving

With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Nov 10, 2021

Why Tmall’s messaging around 11/11 became ‘less about the discounts’

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

Aug 3, 2021

Alibaba doubles investment in sales and marketing as Q1 profit slips

Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.