tmall

Jan 13, 2022

Tmall urges city dwellers to outfit themselves for the slopes

A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.

Nov 11, 2021

Constancy and change: How the 11.11 global shopping festival is evolving

With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Nov 10, 2021

Why Tmall’s messaging around 11/11 became ‘less about the discounts’

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

Aug 3, 2021

Alibaba doubles investment in sales and marketing as Q1 profit slips

Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.

Jun 26, 2021

Could Douyin give Tmall, JD a run for their money?

From flagship stores to payment services, Douyin continues to bolster its ecommerce capabilities. But will this be enough to beat out bigger tech foes?

Nov 11, 2020

Alibaba touts $56 billion in sales after 30 minutes of Singles Day

Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.