tmall
Singles' Day 2023: From KOLs to trust, the changing dynamics of consumer choices
Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.
Single's Day 2022: Has Douyin become the next big thing in China retail?
Alibaba and JD.com aren’t the only ones competing for sales in China’s most exuberant consumer fiesta, rivalry from live streaming platforms like Douyin might be the highlight on this Double 11.
H&M returns to Tmall but it’s far from business as usual
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?
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Alibaba to shut down Tmall in Hong Kong
Sources tell Campaign the reasons for the retreat have nothing to do with performance or competition from HKTVMall, but is instead part of the company's consolidating business strategy.
Tmall urges city dwellers to outfit themselves for the slopes
A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.
Constancy and change: How the 11.11 global shopping festival is evolving
With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.
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