Alibaba and JD.com aren’t the only ones competing for sales in China’s most exuberant consumer fiesta, rivalry from live streaming platforms like Douyin might be the highlight on this Double 11.
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?
Sources tell Campaign the reasons for the retreat have nothing to do with performance or competition from HKTVMall, but is instead part of the company's consolidating business strategy.
A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.
With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.
The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.
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