David Blecken
Feb 7, 2018

Shiseido hires R/GA in Tokyo as it seeks transformation

The brand has embedded a five-person team from R/GA in its creative department.

Mark Lloyd-Ruck

Shiseido has appointed RGA Tokyo as one its agencies as it looks to innovate its approach to business and communications.

The Japanese cosmetics brand has installed a five-person team from RGA, led by Mark Lloyd-Ruck, associate creative director for user experience, in its creative division.

The other members include a creative technology director, a senior producer, a software engineer and a design director. Jim Moffatt, RGA’s EVP...

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