naomi yamamoto

Jun 29, 2020

Asia-Pacific Power List 2020: Naomi Yamamoto, Shiseido

Innovative and experimental creative work has kept Shiseido's marketing a cut above most other beauty brands, returning in-house creative chief Yamamoto to our list.

May 18, 2018

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

Feb 7, 2018

Shiseido hires R/GA in Tokyo as it seeks transformation

The brand has embedded a five-person team from R/GA in its creative department.

Oct 11, 2017

How Shiseido is evolving its approach to creativity

The beauty giant’s ECD sees individual—not corporate—relationships as central to the future of creative work.