Innovative and experimental creative work has kept Shiseido's marketing a cut above most other beauty brands, returning in-house creative chief Yamamoto to our list.
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
The brand has embedded a five-person team from R/GA in its creative department.
The beauty giant’s ECD sees individual—not corporate—relationships as central to the future of creative work.
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