Regina Tan
Aug 25, 2016

SG51: What’s next for Singapore?

It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.

Regina Tan

Singapore's SG50 celebration was all about looking backwards to consider how far the nation has come. SG51 panned out to be a critical turning point for Singapore to look ahead into the next 50 years. This was one of the most important points that prime minister Lee Hsien Loong wanted to bring across in his National Day Rally speech, which he wrapped up by saying, “What I would like to have is that we be blessed...

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