Staff Reporters
Aug 4, 2015

Lego builds Singapore of the future for SG50, with help from kids

To celebrate Singapore’s 50th birthday Lego teamed up with creative agency Iris to imagine what the nation might look like in the next 50 years.

Lego rebuilds Singapore for SG50

Client Lego Singapore

Agency Iris Singapore

Market Singapore

Name of campaign Rebuild

Details For SG50 Lego Singapore wanted to promote Kampung Spirit’, the spirit of mutual consideration. Rebuild’ started with Lego enthusiasts in Singapore envisaging what the city might look like in the next 50 years, and then inviting the builders of tomorrow children to rebuild’ it. Parks replaced skyscrapers, homes replaced offices, and...

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