Ad Nut
Aug 4, 2015

SG50: Grey invites crowdsourcing for 'Sound of Singapore'

'Sound of Singapore' from Grey Group Singapore

SG50: Grey invites crowdsourcing for 'Sound of Singapore'

Grey Group Singapore wants to create what it calls "Singapore’s first-ever, full crowd-sourced iconic soundtrack that captures the essence of the little red dot."

At the Sound of Singapore site (beware: music autoplays), the agency invites people to upload sounds they consider evocative, which will be combined with a backing track to form a song that will be available for download on August 6.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Omnicom agrees to buy Interpublic in deal to create ...

Agencies hail their “complementary” assets and cultures.

15 hours ago

Omnicom’s Interpublic ambition: A deal that could ...

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

20 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.