Chris Reed
Dec 17, 2014

SG50: Branding a pioneering nation

I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.

For such a young country like Singapore to be where it is in the world in only 50 years is truly remarkable and certainly worth celebrating. What I love about the SG50 campaign is the branding campaign all themed around the “pioneering spirit”. 

“In the beginning, there were Pioneers. They are men and women who won’t take anything lying down the conquerors of new frontiers. They were the true trailblazers, the ones who...

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