Matthew Miller
Jun 14, 2018

Sennheiser awards regional social-media AOR

Digital and social-media agency Red2 Digital will run the account out of Vietnam.

Sennheiser awards regional social-media AOR

Sennheiser has named Red2 Digital as social media agency of record for 12 Southeast and South Asia markets, following a pitch against undisclosed opponents.

The pitch was called in early April and concluded by the end of April in Singapore. The remit covers all of the brand's product lines, including both consumer and professional audio equipment.

The agency's Vietnam office will lead the account, providing social-media management, social-media advertising and content creation while employing the social channels most appropriate according to market preferences, CEO Luke Janich told Campaign Asia-Pacific.

The markets included are: Singapore, Vietnam, Philippines, Malaysia, Cambodia, Indonesia, Myanmar, Thailand, Brunei, Sri Lanka, Bangladesh and Laos, according to the agency.

“As consumers spend an increasing amount of their day on social digital platforms, digital marketing is an essential part of our overall strategy," Alex Lim, head of marketing at Sennheiser Asia, said in a release. "We aim to digitize our business across the region and be more in-tune with our audiences, which is why we are excited to be working with an equally ambitious agency.” 

Janich added that that agency is excited to work with "a global brand that has such a combination of innovation and ambition" and play a part in the brand's "digital transformation”.

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

2 days ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.