The newly formed independent creative agency defeated incumbent Ogilvy in a competitive three-way pitch.
An early January pitch is an ad exec’s worst nightmare.
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
Agencies give their ideas and insights for free during pitches, but the problem runs deeper.
NCA already works on some Vodafone global business. Ogilvy previously handled most of this, along with UK consumer work.
The mandate marks Tribal's second term with Changi, extending a four-year partnership by another three years and adding marketing duties to its scope.
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