Staff Reporters
Oct 11, 2010

SCB uses social medium for 'World's Coolest Intern' campaign

Standard Chartered Bank (SCB) has upped its ante in its hiring strategy by leveraging on social media for its 'World’s Coolest Intern' competition.

Standard Chartered Bank
Standard Chartered Bank

The recruiement drive is aimed at promoting greater awareness of the bank’s latest online and mobile innovation, Breeze, including its social media space Breeze Blog.

The winner of this competition will be based in Singapore and will work with the group's remote banking team for six months to develop and implement a social media communication strategy for Breeze. 

The six-month employment contract is valued at SG$30,000 with SCB. More importantly, the intern will pick up valuable learning experience with some leading social media experts including Christophe Langlois from Visible Banking and Goodstuph's prominent blogger, Pat Law.

Aman Narain, group head of remote banking at SCB, said: “We are looking for a highly engaged, creative and social media-savvy individual who can help propel our online customer engagement to a whole new level."

To apply, interested applicants will need to follow @StanChartBreeze on Twitter, create a blog post, video or podcast explaining what makes them best qualified to become the 'World’s Coolest Intern' and then send the team the URL of their post via direct message on Twitter.

More information on the “World’s Coolest Intern” is available at, including the job description and the skills requirement of the successful candidate.

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