EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.
SHANGHAI - Standard Chartered Bank (SCB) is tipped to have invited 14 agencies including Grey, Blue Digital, Arkr Group and Rice5 for a digital pitch.
HONG KONG - In line with its 'Good life' motto, Standard Chartered Bank of Hong Kong has launched a social-driven campaign that highlights relatively unknown shopping 'gems' in the city in an attempt to connect with a young audience.
Standard Chartered Bank (SCB) has upped its ante in its hiring strategy by leveraging on social media for its 'World’s Coolest Intern' competition.
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