Jenny Chan 陳詠欣
Dec 9, 2014

Standard Chartered calls 14-agency digital pitch in China

SHANGHAI - Standard Chartered Bank (SCB) is tipped to have invited 14 agencies including Grey, Blue Digital, Arkr Group and Rice5 for a digital pitch.

Standard Chartered calls 14-agency digital pitch in China

In August, SCB tapped Ogilvy & Mather to operate its social-media platforms in 17 markets: China, Hong Kong, India, Singapore, Indonesia, Malaysia, Philippines, UAE, Pakistan, Taiwan, Korea, Kenya, Nigeria, Bahrain, Thailand, Vietnam and Bangladesh.

It is understood that the bank is calling the new pitch in China to execute a continued strategy across digital and mobile channels that relates with its current brand proposition “Here for Good”.

Annual billings are reportedly around RMB1.5 million (US$243,000).

The move is not expected to affect the bank's relationships with other agencies, including TBWA and CMRS Digital.


Related Articles

Just Published

3 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

3 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

4 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

4 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.