In August, SCB tapped Ogilvy & Mather to operate its social-media platforms in 17 markets: China, Hong Kong, India, Singapore, Indonesia, Malaysia, Philippines, UAE, Pakistan, Taiwan, Korea, Kenya, Nigeria, Bahrain, Thailand, Vietnam and Bangladesh.
It is understood that the bank is calling the new pitch in China to execute a continued strategy across digital and mobile channels that relates with its current brand proposition “Here for Good”.
Annual billings are reportedly around RMB1.5 million (US$243,000).
The move is not expected to affect the bank's relationships with other agencies, including TBWA and CMRS Digital.
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