TODAY'S EDITION February 24, 2026

Latest

Moonfolks expands regional footprint with Brunei launch

Sheikh Idham Abas to helm the office as managing partner.

McCann NZ names media MD and CCO

Zac Stephenson will partner with Terri Collier to lead McCann's media business from March.

The Knowledge

Initiative leads the preliminary 2025 global media league

Publicis Groupe shops make up the rest of the top five.

Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

New Dentsu CEO to prioritise “flatter structure”, speed and improving holdco brand

Dentsu's corporate shake-up and appointment of a new chief executive follows record $2bn (£1.5bn) annual loss.

Red Rooster celebrates heartland heroes who punch above their weight

The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.

No kids, no problem? Why Vietnam’s Gen Z is choosing financial autonomy over traditional milestones

Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.

The Knowledge

Inside Korea’s culture engine: How reinvention and fandom keeps fuelling the global K-wave phenomenon

In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.

Perplexity pulls the plug on ads, citing trust concerns for AI

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

January APAC advertiser of the month: Kia, trivago and Woolworths

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

Creative Minds: Why Lyndon Christie wants a store-closing stunt etched in the client hall of fame

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

The Work


Apple’s 2026 Lunar New Year film

Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.

Watch


OPINIONS

Stop selling 'outcomes' and start selling capital allocation

Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.

Google has just provided 400 billion reasons why the search apocalypse is cancelled

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

Why the Super Bowl’s best ads don’t feel like ads anymore

The Big Game is no longer the idea — it’s the amplifier.

The LLM ad wars have begun and Google isn’t blinking

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Woolley Marketing: Why ‘value’ is the new cost-cutting strategy

After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.

Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale

When you think about the brands you truly love, that fondness is often based on shared memories with others.

How a little cultural wit helped Canva land in Japan

UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.

Why bringing APAC’s creative industry together matters more than ever

Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.


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