The loss of the account was part of the property developer's business consolidation efforts, said Paul Bennett, national managing director and VP of SapientNitro, in a statement sent to Campaign Asia-Pacific.
"The consolidation prompted us to consider what is most needed for our business going forward and resulted in the unfortunate exit of fewer than 15 people across all of SapientNitro’s Australia offices," he said.
Before the cut, the agency had about 110 employees across its offices in Sydney, Melbourne and Brisbane.
The agency's relationship with Stockland Commercial however, remains unaffected.
Added Bennet: "This was a tough but necessary decision that will help better align our capabilities and skills mix with the company's evolving strategic direction of connecting brands with digitally enabled consumers."