Robert Sawatzky
Feb 16, 2017

Resonance China to merge with Skye Media

Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.

Chinese social-media agencies Resonance China and Skye Media have agreed to merge in a deal expected to be finalised next month, Campaign Asia-Pacific has exclusively learned.

When that happens, the agencies will be united under the Resonance brand, as the Shanghai-based firm is the larger and more widely recognised of the two.

Paul McNeill, founder of Beijing-based Skye Media, will become joint managing partner of the new firm, and will head...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Valerie Madon joins VMLY&R as top Asia creative
Premium
1 hour ago

Valerie Madon joins VMLY&R as top Asia creative

Madon had left Havas Group in August to pursue other opportunities.

Premium
Omnicom falls short but still posts 2.2% organic growth in Q3
Premium
23 hours ago

Omnicom falls short but still posts 2.2% organic ...

Organic growth was only up 0.4% in Asia-Pacific

Premium
Cracks appear in Google's search ad revenue dominance
Premium
23 hours ago

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.