Olivia Parker
Oct 9, 2018

Reprise launches 'game changing' new digital audit tool

The IPG Mediabrands agency's new platform originated as an idea in APAC.

Reprise, IPG Mediabrands’ media marketing arm, today launches a new global auditing platform it calls “the single biggest product launch the company has ever seen” and a “game changer” for the agency.

Digital Experience Audit DXA, which originated in APAC and has been evolving over the last two years, looks at hundreds of different factors in a brand’s digital performance across various channels, breaking them down and simplifying them into smaller components to make...

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