Reprise, IPG Mediabrands’ media marketing arm, today launches a new global auditing platform it calls “the single biggest product launch the company has ever seen” and a “game changer” for the agency.
Digital Experience Audit DXA, which originated in APAC and has been evolving over the last two years, looks at hundreds of different factors in a brand’s digital performance across various channels, breaking them down and simplifying them into smaller components to make...
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