Nikki Wicks
Feb 18, 2015

Quick-crowdsourcing agency wins Facebook partner status

SINGAPORE - A Singapore-based agency that specialises in crowdsourcing creative on short notice for Facebook campaigns is among the updated roster of Facebook’s new Marketing Partners program.

ReFUEL4 management (L-R): Vernon Vasu, Earl Allan, Kazuhiro Takiguchi, Nick Gibbons
ReFUEL4 management (L-R): Vernon Vasu, Earl Allan, Kazuhiro Takiguchi, Nick Gibbons

Previously known as the Preferred Marketing Developers (PMD) program, the new Marketing Partners program, which went live yesterday, is designed to match marketers with expertise across a number of sectors.

“Facebook Marketing Partners is built on the idea that the best marketing results can only be achieved by having the right partner for the job,” read a Facebook statement.

The program includes global partners with expertise in ad technology, media buying, content marketing, audience data and measurement.

The Facebook statement added: “After extensively vetting hundreds of current and prospective Marketing Partners, we’ve also updated our program badging: all partners who meet or exceed our partner standards have been awarded one badge, and are then further differentiated by specialties.”

Facebook’s Marketing Partners program matches marketers with service providers globally
Among the new agencies to be added to Facebook’s preferred partner roster is Singapore-based ReFUEL4. Launched in July 2014, the company specialises in crowdsourcing creative for Facebook ads. The company works on pay-for-performance basis; if the creative doesn't meet the average campaign clickthrough rate, then there is no fee. Clients only pay if the creative performs.

Owned by Japenese marketing company Allied Architects, ReFUEL4 said that several global agency networks have already begun large-scale trials on the platform, which was developed to address growing demand for fast campaign updates.

“Digital campaigns require frequent creative refreshes to maintain performance levels,” said the agency’s executive director Vernon Vasu. “ReFUEL4 meets the needs of digital campaigns by tapping on our global resource of 10,000 designers, responding to briefs in hours. By providing iterations of creatives quickly, ReFUEL4 can sustain digital campaigns.”

Meanwhile, Facebook is also calling for entries to its annual awards, which recognise successful, creative work on the social-media site. Formerly called the Facebook Studio Awards, for the first time The Facebook Awards will also accepts entries for work on Instagram. The 2015 Awards are now open for entries and the winners will be announced in early June. A winners party is set to take place at Cannes. 


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