Lindsay Stein
Aug 16, 2019

Publicis Media's Starcom wins Novartis' global media review

Publicis' recently acquired Epsilon played a key role in the pitch.

Pharmaceutical giant Novartis has selected incumbent Starcom as its global media planning and buying agency.

The Publicis Media agency pitched for the business with data marketing company Epsilon, which Publicis Groupe completed acquiring last month for $3.95bn 3.13bn, equivalent to 8.2 times Epsilon’s Ebitda from 2018. This is the first time Publicis has integrated Epsilon into a big review.

In a bid to deliver data-driven marketing strategy and accelerate business...

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