Aug 16, 2019

Publicis Media's Starcom wins Novartis' global media review

Publicis' recently acquired Epsilon played a key role in the pitch.

Apr 24, 2019

Novartis launches global media review

Pharma giant's media is handled by Starcom in many markets.

Nov 2, 2017

Psoriasis should not make people pariahs: Novartis campaign

A Novartis campaign for Malaysia tries to create a movement for acceptance.

May 18, 2017

Listen to your heart, Novartis urges Singaporeans

DigitasLBI spot aims to help people recognise heart-failure symptoms.

Jan 23, 2014

Can Novartis recover from a PR nightmare in Japan?

Allegations that Novartis violated Japanese law while promoting a blood-pressure drug have hurt the company in one of its largest markets. Experts say the damage could be long-lasting.

Nov 23, 2012

Novartis opens pitch for global brand launch

Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.