Publicis' recently acquired Epsilon played a key role in the pitch.
Pharma giant's media is handled by Starcom in many markets.
A Novartis campaign for Malaysia tries to create a movement for acceptance.
DigitasLBI spot aims to help people recognise heart-failure symptoms.
Allegations that Novartis violated Japanese law while promoting a blood-pressure drug have hurt the company in one of its largest markets. Experts say the damage could be long-lasting.
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
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