Staff Reporters
Apr 1, 2022

Publicis Media makes a leap

AGENCY REPORT CARD: The media agencies under Publicis Groupe moved up in the new-business rankings in 2021 with some plum pitch wins. Were the company's efforts in other areas enough to improve its overall grade?

Publicis Media makes a leap

A year ago, our 2020 report card for Publicis Media began by noting that initial skepticism about the group's 'Power of One' strategy was eroding. Was the sum of the group's media agencies really greater than the sum of the parts? "That hypothesis isn't yet proven," we wrote. "But there is some evidence."

Now that another year has passed, the evidence is more compelling, because the Publicis media-agency empire had a pretty tremendous year. The group won a lot of hotly contested business and made strides in recruitment and retention policies. But a lack of demonstrable progress on DEI is less impressive.

How did we grade Publicis Media? Our full report with the overall grade—plus scores and a detailed analysis of the network's business performance; innovation; DEI and sustainability efforts; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

3 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

3 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.