Staff Reporters
Apr 1, 2022

Publicis Media makes a leap

AGENCY REPORT CARD: The media agencies under Publicis Groupe moved up in the new-business rankings in 2021 with some plum pitch wins. Were the company's efforts in other areas enough to improve its overall grade?

Publicis Media makes a leap

A year ago, our 2020 report card for Publicis Media began by noting that initial skepticism about the group's 'Power of One' strategy was eroding. Was the sum of the group's media agencies really greater than the sum of the parts? "That hypothesis isn't yet proven," we wrote. "But there is some evidence."

Now that another year has passed, the evidence is more compelling, because the Publicis media-agency empire had a pretty tremendous year. The group won a lot of hotly contested business and made strides in recruitment and retention policies. But a lack of demonstrable progress on DEI is less impressive.

How did we grade Publicis Media? Our full report with the overall grade—plus scores and a detailed analysis of the network's business performance; innovation; DEI and sustainability efforts; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.

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