Based in Singapore, Tripolino will be in charge of global clients across the region and will report directly to Loris Nold, CEO of Publicis APAC and emerging markets.
Prior to the move, Triplino held the position of regional business director at JWT Singapore where she was running global clients including Kellogg's and Johnson & Johnson.
“Floriane will work very closely with me and our global teams as we drive strategic engagement,” said Nold of the appointment.
The move sees Tripolino return to Publicis as she was formally in charge of BNP Paribas while at Publicis Conseil in Paris. She’s also held roles at BBDO in Paris and Moscow, Y&R in France and JWT in Germany.
Publicis' global clients include AXA, Citi, Coca-Cola, Nestlé, Paypal and Pernod Ricard.