Staff Reporters
Jan 13, 2023

40 Under 40 2022: Ker Loon Ang, Publicis Groupe

An experienced media executive, Ang is passionate about nurturing the next generation of talent and the industry as a whole.

40 Under 40 2022: Ker Loon Ang, Publicis Groupe
Proven leaders with path-breaking expertise 

Ker Loon Ang

Managing director, data solutions, Edge
Publicis Groupe 

Having spent his formative years in Southeast Asia before moving to China in 2011, Ker Loon Ang shot through the ranks with Publicis Groupe’s media agency Starcom and also spent time with Sizmek, where he was a consultant to advertisers on adtech transformation agendas.

Now the data solutions lead at Publicis Groupe’s specialist arm Edge, Ang’s well-rounded agency experience in media strategy, trading, and adtech has enabled him to step into strategic leadership roles in an agile manner and effectively deliver business results for clients.

For example, in one of the most significant media assignments for L’Oréal, Ang worked with and led a team of over 20 media, performance and content practitioners in onboarding more than 27 beauty brands in less than 90 days. Media planning and booking processes were re-engineered to fit the fast-paced China beauty category through platform automation, centralisation of expertise talent and agile commercial compliance checks. 

This resulted in more than 100 media campaigns being booked, 95% of media deals being successfully negotiated, and more than 40 dedicated new hires being onboarded.

His secret? Listening to progressive house music. Ang is a massive fan of electronic music as it helps to calm his nerves before big pitch meetings.

Ang is also passionately invested in mentoring young, rising stars who will make up the future of Publicis and the industry. He is on the jury panel of Publicis Roar, a programme dedicated to developing and nurturing young talent and next-generation leaders. Through this programme, more than 10 rising star talents from Edge have been given promotions in recognition of their contribution and future potential.

Outside of work, Ang is currently part of a jury panel of industry experts in China Advertising Association’s (CAA) most recent initiative, the Golden Measurement Certification. This initiative aims to elevate China's digital advertising standards through strict qualification measures covering criteria such as implementing industry measurement standards, commercial transparency and accountability, and advertising effectiveness. 

He is also one of the founding members of the China Media Assessment Council (CMAC), an extension of the Media Ratings Council (MRC) in China. To foster connections and share knowledge between the East and West, Ang conducted a China PIPL (Personal Information Protection Law) immersion and education series, rolled out globally, where he presented to over 250 global client participants on the state of China consumer privacy developments.

Proven leaders with path-breaking expertise 


Related Articles

Just Published

55 minutes ago

Formula One debuts the world’s first ‘kiss-activated...

Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.

2 hours ago

Cultural competency is critical to creative success ...

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.

2 hours ago

Tecno's global CMO on how to build a global brand ...

From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.

2 hours ago

Report: Gen X is largely ignored by brands despite ...

TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.